Though microchips often seem like a luxury item for pets, veterinarians have been encouraging pet owners to have their animals chipped so that they can be recovered easier if lost. However, microchips are not always 100% effective. For one, those who find lost pets have to take them to the veterinarian to discover if they have a chip or not and some microchips are not often visible to every microchip scanner. However, a revolutionary new microchip is set to bust into the market using a combination of Google, microchip technology and GPS tracking.
This new chip was spearheaded by the Save This Life organization that has been dedicated to finding pets and returning them to their families. However, the good folks at Save This Life grew increasingly frustrated with previous animal rescue programs as well as the fact that microchip companies charge a registration fee and an annual fee to keep the chip in operation.
So naturally, they designed their own.
This new chip can be scanned by vets like the usual microchips, but unlike the usual chip, it also comes with a metal tag for your pet's collar. This tag is inscribed with the words "Google this number to find my family." Those who find pets wearing this tag can simply type the number into the Google search box on the Save This Life website and it will pull up the owner's contact e-mail or phone number where users can send them a text or e-mail message. The site also allows finders to send a map with the pet's current GPS location through the app as well.
With this new chip, there are no annual fees, pet owners can have their current chip switched to this technology for a onetime fee of $19 or have it put in for the first time for $28 dollars. The metal tags for pets are also replaced free of charge if they become lost.