Yesterday it was announced by Anheuser-Busch that the iconic Clydesdale horses would be put out to pasture in the company’s main advertising. The number three beer brand in the United States will not be trotting out the beautiful creatures in their holiday ads, but instead they announced they would be taking a more hip approach by using rapper Jay Z and twentysomething hipsters instead. This caused outrage from the fans of not their iconic Budweiser brew, but of the horses themselves.
This change in advertising comes after a steady fall in young 21 through 27-year-old Budweiser drinkers since it’s hayday in 1988. Studies have shown that young beer drinkers vastly prefer craft and light beers to the classic brew with 44% of young drinkers stating they have never tried Budweiser.
However, today Anheuser-Busch released a statement to clarify that they will not be sending the Clydesdales to eternal retirement just yet. While the Clydesdales will not appear in the main advertising, as they have since 1933 to celebrate the repeal of Prohibition, they will be present in the company’s drink responsibly ads and their Super Bowl advertising.
Following the official statement Anheuser-Busch Vice President Brain Perkins released this playfully worded confirmation, "Straight from the horse's mouth: The Budweiser Clydesdales are here to stay and will continue to play a central role in our campaigns, including holidays and Super Bowl,"
For those who don’t know of these iconic beauties, they are most often seen pulling the red Budweiser carriage through the snow accompanied by the sounds of jingling bells and jolly music, all the while showcasing their beautiful muscled bodies and glossy manes. The Clydesdales have played a strong role in representing this brand for 80 years and receive the finest treatment in the stables and pastures of the Anheuser-Busch compound in Missouri. Here’s to hopefully 80 more great years for these beautiful horses.