‘I Am Killing Him – All For The Pleasure It Brings Me’
The holiday message has been spread across the web by PETA’s million-plus online activists since Thursday morning. Sir Paul’s Good Friday appeal references the holy day when many Christians traditionally replace meat from land animals with fish.
“Many years ago, I was fishing, and as I was reeling in the poor fish, I realized, ‘I am killing him – all for the passing pleasure it brings me’,” said Sir Paul, who was raised Catholic. “And something inside me clicked, I realized as I watched him fight for breath that his life was as important to him as mine is to me.”
The campaign comes on the heels of pro-vegetarian biblical messages in Darren Aronofsky’s worldwide number one smash film, Noah, in which the digital animals are protected from ravenous marauders.
If you’re interested in trying some vegan dishes, check out PETA’s round-up of vegan Easter brunch recipes.