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'The Coolest Band You Know' Stars In New Animal Adoption Campaign

alex 1Creativecommons.org/Maria Nayef

British metal-core band Asking Alexandria is bringing attention to the plight of shelter dogs.

dog 2Creativecommons.org/Ian Phillips

The band’s newest project, a brand-new ad for the charity peta2, PETA’s youth division, stars front man Danny Worsnop and guitarist Ben Bruce with a canine pal along with the words “Save a Life: Adopt, Don’t Buy”.

alexPETA

In an exclusive video interview with peta2, the musicians – who call themselves “the coolest people you know from the coolest band you know”– talk about their own adopted animal companions, including Bruce’s recently adopted dog.

“She was abused, and she had a terrible life before,” he says. “There’s loads of dogs out there that already need a home. Plus, they’re so much more appreciative if you’ve rescued them from a s***head. They’ll love you even more.”

asking 3Creativecommons.org/Weekly Dig

Worsnop added: “We’re a band of dog lovers and animal lovers and have been our whole lives. It keeps the world going round.”

dog 1Creativecommons.org/jimmyweee

Six to eight million cats and dogs end up in U.S. animal shelters every year, and roughly half of them have to be euthanized because there simply aren’t enough homes for them.

asking 2Creativecommons.org/Weekly Dig

For every puppy or kitten bought from a breeder or pet store, a dog or cat in an animal shelter loses his or her chance of finding a home. The best way to help dogs and cats is to adopt – and, of course, always spay and neuter.

 

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